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Value and Markets

Module Topics

  • Identify the layers of value contained within the business’s products and services
  • Determining what customers and markets value
  • Value chains within both the organisation and the supply chain
  • Creating new products and services
  • Building and maintaining the brand
  • Defining markets and market segments
  • Linkages between market size, market share and market trends
  • Identifying and prioritising market growth opportunities
  • Communicating effectively with the market

Delegate Benefits

  • Able to identify value in products, services, organisations and market places
  • Able to identify where elements of the business within sphere of influence can be improved
  • Able to contribute effectively to building the brand of the business
  • Skilled in the use of market analysis tools
  • Able to respond effectively and in timely manner to changing market conditions