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Academy Learning

STC Global provides bespoke, modular packages to promote cross-function communications and relationships for improved business results. Attendees will gain a broader knowledge of what drives the business forward and will be better equipped to manage the key relationships that make a difference day to day.

Modules are structured as 1 or 2-day face to face experiences that follow a 4-stage delivery process


Listen Short trainer led presentation on specific topics


Do Group and individual delegate activities, using company specific data for context


Discuss Open discussion on the issues raised from the learning and activities


Action Development of actions, suggestions and questions for improvements to individuals, teams, the business, and for Senior Management to consider.

Business and Money


  • Distinguishing between cash, profit, investment and asset
  • Measuring financial performance from balance sheets and P&L statements
  • Staying afloat using management accounts
  • The importance of cash-flow and how to managing it
  • Making prudent investment decisions
  • Why it exists
  • The difference between cash and profit
  • Structure of the Business
  • Capabilities of the Business
  • The wider business environment
  • The structure of the industry
  • Business planning and setting strategy


  • Ability to quickly interpret financial performance from a set of accounts
  • Awareness of how everyday decisions can affect/impact the business
  • Able to take strategic view
  • Equipped with key tools in planning and strategic thinking
  • Able to look at the entire business in terms of structure, direction and future

Managing Self and Others


  • What makes an effective leader?
  • Authority and respect
  • Communication
  • Personal motivation
  • Motivational behaviour in the workplace
  • What makes an effective coach
  • Destroying coaching myths
  • How to give effective feedback
  • Implementing the GROW coaching model
  • Emotional intelligence and coaching
  • Planning and carrying out staff appraisals and development plans
  • Keeping and setting priority lists
  • Effective delegation techniques
  • Being assertive
  • Running productive meetings
  • Identifying time-management “killers”


  • Able to gain co-operation from others without being too structural
  • Maintaining personal motivation at a high level
  • Lifting team moral and motivation
  • Increased communication skills
  • Following a “set” model to ensure successful coaching sessions
  • Ability to “tune-in” to the emotional state of yourself and others
  • Able to gain co-operation from others leading to a win/win outcome
  • Gaining delegation and prioritisation skills to run the team effectively, easing tension/stress potential
  • Able to run productive meetings and encourage team participation

Projects and Change

  • Using best practice process and tools for taking a “projects” approach to managing work
  • Clarifying project deliverables and constraints
  • Developing a risk management strategy
  • Creating detailed plans
  • Managing project resources
  • Keeping track of progress
  • Problems associated with change
  • Change models
  • The effects of resisting change
  • Handling change
  • Managing project resources
  • Communicating change

Value and Markets


  • Identify the layers of value contained within the business’s products and services
  • Determining what customers and markets value
  • Value chains within both the organisation and the supply chain
  • Creating new products and services
  • Building and maintaining the brand
  • Defining markets and market segments
  • Linkages between market size, market share and market trends
  • Identifying and prioritising market growth opportunities
  • Communicating effectively with the marke


  • Able to identify value in products, services, organisations and market places
  • Able to identify where elements of the business within sphere of influence can be improved
  • Able to contribute effectively to building the brand of the business
  • Skilled in the use of market analysis tools
  • Able to respond effectively and in timely manner to changing market conditions


“Academy learning has helped myself and others who have been through the programme to develop a greater understanding of business functions outwith our area of expertise.

It creates a lot of light bulb moments and helps to establish a greater appreciation and understanding of different business functions and how they can relate to what you do on a day-to-day basis. The programme goes a long way to helping experts in individual fields, adapt to a more all rounded business way of thinking.”

Daniel Stephen, Learning and Development Advisor, Stork